Koenigsegg vehicles are rather expensive but the company is aiming to provide something more “affordable,” as Top Gear reports. The idea is to offer something positioned below its current crop of ultra-exotic cars as means to attract new customers, and in the process, increase the company’s sales volumes.
“We’ve been looking to expand our offering because basically, our brand has outgrown our production volumes by quite a big margin. We have several years of delivery time on the super-exclusive hypercars we’re building today, said the company’s CEO, Christian von Koenigsegg. The yet-unnamed supercar could get the (sales) volumes into the hundreds from the current 20 cars per year.
In this endeavour, the company is leveraging on its improved strategic partnership with National Electric Vehicle Sweden (NEVS), which is the all-electric successor of Saab. Recently, both companies announced a joint venture, with NEVS investing 150 million euros to acquire a 20% stake in Koenigsegg’s parent company.
What about the price?
In order to make this new-from-the-ground-up car more accessible, it’ll be built to a lower budget than we’re used to from the Swedish outfit. The price is expected to be a much more attainable €1 million, or £870k of the Queen’s money. Form an orderly queue…
The Swedish supercar manufacturer’s new partner from NEVS will contribute to the new project with its expertise in green technologies. Also, Koenigsegg might benefit from NEVS’ factory in Trollhättan, Sweden and its distribution channels in China.